They needed: A brand story for their data-driven publishing & media company that clearly communicated its brand promise to both consumer and trade audiences

I wrote:

At Callisto Media, your customers are our North Star.

Everything we do is guided by our deep understanding of what readers want and need. We create the books they’re searching for. Books that inspire them, inform them, and improve their lives. Books they’re eager to buy.

Our unique approach is powered by consumer data, expert authors, and a drive to tackle the subjects that really matter to people. We’re committed to publishing books that are purposeful, accessible, and have an audience already waiting to read them.

We turn the topics people want to read about into the books they want to buy. It’s an approach that’s made us the fastest-growing publisher of books—and a valuable partner to retailers of all types.

They needed: A manifesto for the BBC Global Distribution wing that clarified its mission and gave employees a sense of purpose and identity within BBC Studios

I wrote:

At the BBC, connection is in our DNA.

For 100 years, we haven’t just kept up

With an ever-evolving industry,

We’ve led the way.

Setting standards. Pushing boundaries. Defying expectations.

Across genres, generations, continents, & cultures.

We tell the stories that need to be heard,

Delivering the best entertainment

and most trusted news.

As the world’s most respected public broadcaster

We amplify the voices of bold new creators,

Power our creativity with sustainability,

And keep the world connected

Through stories that inform and inspire, educate and entertain.

Whoever you are,

Wherever you live,

Whatever moves you,

We never fail to deliver.

BBC Studios Global Distribution:

Stories that connect our world.

They needed: A manifesto for March of Dimes’ biggest fundraiser that clarified its mission and energized participants, donors, and sponsors

I wrote:

When it comes to giving families the healthy starts they deserve, we all have the power to help.

That’s why March for Babies is dedicated to bringing people together to tackle America's maternal and infant health crisis—one person, one community, and one step at a time. More than a series of walks, the March is an annual tradition and year-round community that helps families from the very start—and every step of the way.

Together, we can provide every family the information and resources they need to ensure that moms and babies have the best possible health outcomes.

Together, we can fund research that will help children today—and tomorrow.

Together, we can push for better policies and protections to keep moms, babies, and moms-to-be safe and healthy.

Together, we can each do our part, knowing that every donation, effort, and step adds up.

Whether you’re just getting involved or have been on the ground for years, March for Babies will connect you with a community of families, friends, and coworkers united to improve the health outcomes of moms and babies all across the country. Because every step we take together leads to a healthier future.

March for Babies.

Every Step Counts.

They needed: A brand story to reintroduce the new Stansberry Asset Management (Sam) to potential clients

I wrote:

Stansberry Asset Management helps you reach your financial goals by following an investment philosophy that’s as free-thinking as you are.

We craft investment portfolios that—just like our clients—refuse to follow the herd, using intelligent and tested strategies that are designed to help you reach your goals and outperform over time. SAM is an independent registered investment advisory firm with a mind of its own, serving fellow free-thinkers and high net worth investors.

Whether you’re looking for a manager who shares your investment philosophy, or looking to delegate the management of some or all of your investments so you can enjoy your free time, SAM can help you achieve your financial goals with a customized investment plan.

SAM believes in giving individual investors access to investments, portfolios, and risk management tools typically reserved for institutional investors.

Guided by the insights of Stansberry Research, our philosophy is disciplined enough to protect your investments, and opportunistic enough to optimize them, cutting across geographies, industries, and asset classes. We put our clients’ interests first and value their input, putting you in control of whether we take a conservative, standard, or aggressive approach.

We always want our clients to be in the know about what’s happening with their investments. That’s why we’re dedicated to full transparency, every step of the way. As our client, you’ll be assigned a dedicated Client Relationship Manager who will keep you informed about our thinking and decision making, and an experienced Investment Team who will create and manage your customized portfolio. Your team at SAM will give you all the information, care, and attention we’d want if our roles were reversed.

Whatever your circumstances, experience, or desired level of involvement, SAM has the flexibility, ingenuity, and expertise to be the perfect investment partner for you.

They needed: Voiceover script for an internal video about lgbtq+ inclusion and advocacy at BBC studios for pride month

I wrote:

At BBC Studios,

It’s our mission to share vital perspectives.

To shine a light on the world’s blindspots…

Including our own.

For Pride month,

We honor those who paved the way

By committing to do more for their cause

Sparking understanding through storytelling

That illuminates our shared humanity

Like only we can.

Highlighting diverse creators

Uplifting our LGBTQ employees,

Offering support and resources that empower you to shine.

When it comes to representation,

We’re proud of the strides we’ve made.

But we’re only just getting started…

They needed: Voiceover script for a whimsical illustrated video ad reintroducing Philo TV—and its unique personality

I wrote:

A long time ago, a 14 year old boy invented television. Wild, right?

That kid had a vision. And it was one hundred percent magic.

A portal that transports us into a universe of infinite possibilities.

An endless wave of awesome adventures.

Almost 100 years later, that vision has faded. TV has gone from a sea of stories to an avalanche of apps.

But Philo wants to bring back all the things we love about TV.

By always putting the audience first.

By making it easy, accessible, and fun.

Running on modern ingenuity. Without all those modern hassles.

And by bringing back the magic of that 14 year old’s crazy dream.

Because Philo believes there’s a better way to TV.

They needed: Copy for a sizzle video introducing the world to cleo TV, a new channel made by and for black women.

I wrote:

CleoTV is unapologetically authentic entertainment.

We’re serving:

Looks. Stories. Inspiration.

Food. Beauty. Fashion

High style. Your style. A lifestyle.

We’re realer than reality.

CleoTV is your place to:

Cultivate and connect

Explore and express

Relax and replenish

It’s your community. It’s your network.

It’s your home. It’s your life.

It’s entertaining. Empowering. Educating.

Boss up. Shine on. Speak out.

CleoTV

Work. Play. Slay.